Cableviewing Carrie Heeter

ISBN: 9780893914660

Published: January 1st 1988

Hardcover

340 pages


Description

Cableviewing  by  Carrie Heeter

Cableviewing by Carrie Heeter
January 1st 1988 | Hardcover | PDF, EPUB, FB2, DjVu, talking book, mp3, ZIP | 340 pages | ISBN: 9780893914660 | 8.49 Mb

This unique volume examines the process of cableviewing, the nature of cableviewers, and especially the viewing choice process. The concept of viewing style is introduced and individual differences in viewing style are examined. The researchMoreThis unique volume examines the process of cableviewing, the nature of cableviewers, and especially the viewing choice process. The concept of viewing style is introduced and individual differences in viewing style are examined. The research presented here represents the change from media effects studies to studies of users and user behavior.



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